Qualifications in Online Marketing, Branding & Social Media.
Computer skills. Experience in CRM systems, EDMs, Microsoft platforms, HTML coding, Google Analytics & CMS & database driven websites.
Candidates with graphic design background will be highly appreciated.
Personal skills. We are looking for someone who is well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
He / She will have passion for creativity, content development, and analytical mindset with strong interpersonal and communication skills.
He / She will also be working autonomously to a high level of accuracy and speed.
Experience : 2 -4 years in Digital marketing and social media
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media & online marketing roadmap.
The digital marketing executive plays a specialized, individual contributor role in the digital Marketing & analytics activities.
Through digital and online techniques (especially using SEO / SEM) and analysis, he / she pursues specific objectives in lead generation, lead qualification, communication and brand awareness.
Main Responsibilities :
Managing IH Cairo’s websites, analyze traffic flow,
Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activities.
Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of content, after becoming fully immersed in IH Cairo's brand and culture.
Oversee the activation of social media and online marketing strategies, tools and tactics through daily communication with related agencies.
Monitoring return on investment for all online initiatives and campaigns.
Develop, measure and optimize the entire online content based on analytics.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
Managing the daily content calendar for all social media platforms.
Drive email marketing (EDMs) including developing agency briefs, collaborating with agency on creative, building and sending emails, list segmentation, testing and tracking / reporting on results.
Maintaining strong online marketing intelligence.