Consumer Insights & Market Intelligence Manager
Nestle
Egypt
منذ 11 يوم

Description

Main Tasks & Responsibilities :

  • Implement Market Research Tools in order to build the knowledge base to support internal stakeholders in the deep understanding of who their target is, what they do and why they do it.
  • Coordinate and Guarantee that the guidelines and standards are applied in the 60 / 40+ testing.
  • Conduct competitive and customer analysis to support business with relevant insights.
  • Work together with the Brand Builders in the validation process of hypothesis, concepts & communication (e.g. Big Idea Testing, pre-
  • testing, STM, I&R concept testing) that support the decision making process.

  • Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI.
  • Help Brand Builders to discover the Core Insight of the target.
  • Requirements :

  • Bachelor’s degree in Business Administration or any relevant discipline.
  • Minimum of 6-10 Years of solid qualitative & quantitative research experience.
  • Strong analytical skills.
  • Strong communication skills.
  • High level of Customer Service Orientation.
  • Dynamic & Proactive.
  • قَدِّم طلبك ترشيحك
    قَدِّم طلبك ترشيحك
    بريدي الالكتروني
    بالنقر فوق "متابعة"، عطي نيوفو الموافقة على معالجة بياناتي وإرسال تنبيهات البريد الإلكتروني لي، وفقًا لسياسة الخصوصية الخاصة بنيوفو. يمكنني إلغاء اشتراكي أو سحب موافقتي في أي وقت.
    واصل
    استمارة الطلب