The Direct Channel Marketing Specialist plays a pivotal role in developing strong partnerships with our key customers solidifying our relationship through CVPs that drive long term loyalty and raise the barrier against competitor offers.
CVPs are sector driven and based on customer challenges. The DCMS’s role cuts across B2B and B2C sectors including automotive, construction, fleet, steel, cement and others.
The DCMS is responsible for developing growth strategies across each sector that drive both business objectives and brand health as well as value for our customers.
In addition, this role offers development opportunity into brand management where the DCMS will act as the custodian of the B2B Masterbrand Together Anything is Possible, and will develop the platform across relevant channels and realizing it across all sectors.
In addition, the DCMS will support sales with prospecting, investment modeling and B2B distributor management.
Helix and Rimula Brand metrics
Post Investment Reviews and performance
Generated PR value
Motorist app, Shell.com engagement rates
Ensure strong ROI on BDF investments with Automotive OEMs
Manage a dedicated OEM SP&A budget
Manage B2B SP&A
Drive incremental premium growth in the direct channel
Strong agency management experience
Strong delivery of executions
Customer first mentality with the ability to create new value across different sectors
Curiosity about how different businesses operate
Business development skills
Develops new partnerships with relevant companies and organisations
Cross-industry experience, FMCG communications is a plus
Challenges the norms, bringing an innovating mindset
Experience in working in diverse and multi-cultural environments, working independently and virtually, with stakeholders from various functions and levels
Collaborate effectively with multiple stakeholders in the organisation
Energetic, self-initiator, with ability to balance effectively between priorities
Proactive and ideally ahead of the market ability to grasp potential opportunities
Demonstrated evidence of Enterprise First and marketing excellence behaviors
COMMERCIAL & ECONOMIC ACUMEN Skill
VALUE CHAIN UNDERSTANDING Knowledge
MANAGING CUSTOMER EXPERIENCE Skill
PRICING & EXPOSURE MANAGEMENT Knowledge
GENERATING INSIGHTS Knowledge
STRATEGIC MARKETING PLANNING Knowledge
BRAND & PROPOSITION MANAGEMENT Knowledge
CHANNEL MARKETING MANAGEMENT Skill
INTEGRATED MARKETING COMMUNICATION Knowledge
MARKETING ACTIVATION Skill