DIRECT CHANNEL MARKETING SPECIALIST
Shell
Egypt
منذ 6 يوم

The Direct Channel Marketing Specialist plays a pivotal role in developing strong partnerships with our key customers solidifying our relationship through CVPs that drive long term loyalty and raise the barrier against competitor offers.

CVPs are sector driven and based on customer challenges. The DCMS’s role cuts across B2B and B2C sectors including automotive, construction, fleet, steel, cement and others.

The DCMS is responsible for developing growth strategies across each sector that drive both business objectives and brand health as well as value for our customers.

In addition, this role offers development opportunity into brand management where the DCMS will act as the custodian of the B2B Masterbrand Together Anything is Possible, and will develop the platform across relevant channels and realizing it across all sectors.

In addition, the DCMS will support sales with prospecting, investment modeling and B2B distributor management.

Helix and Rimula Brand metrics

Post Investment Reviews and performance

Generated PR value

Motorist app, Shell.com engagement rates

Dimensions

Ensure strong ROI on BDF investments with Automotive OEMs

Manage a dedicated OEM SP&A budget

Manage B2B SP&A

Drive incremental premium growth in the direct channel

Commercial mindset

Strong agency management experience

Strong delivery of executions

Customer first mentality with the ability to create new value across different sectors

Curiosity about how different businesses operate

Business development skills

Develops new partnerships with relevant companies and organisations

Cross-industry experience, FMCG communications is a plus

Challenges the norms, bringing an innovating mindset

Experience in working in diverse and multi-cultural environments, working independently and virtually, with stakeholders from various functions and levels

Collaborate effectively with multiple stakeholders in the organisation

Energetic, self-initiator, with ability to balance effectively between priorities

Proactive and ideally ahead of the market ability to grasp potential opportunities

Demonstrated evidence of Enterprise First and marketing excellence behaviors

COMMERCIAL & ECONOMIC ACUMEN Skill

VALUE CHAIN UNDERSTANDING Knowledge

MANAGING CUSTOMER EXPERIENCE Skill

PRICING & EXPOSURE MANAGEMENT Knowledge

GENERATING INSIGHTS Knowledge

STRATEGIC MARKETING PLANNING Knowledge

BRAND & PROPOSITION MANAGEMENT Knowledge

CHANNEL MARKETING MANAGEMENT Skill

INTEGRATED MARKETING COMMUNICATION Knowledge

MARKETING ACTIVATION Skill

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