Brand Manager
Akhtaboot Group
Cairo, Egypt
منذ 1 يوم
source : WUZZUF

About the Job

  • Build, develop and market your designated brand and raise brand
  • awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

  • To act as the brand guardian or gatekeeper maintain brand integrity
  • across all marketing initiatives and communications.

  • Serve as the point-person for developing, implementing and executing
  • marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.

    events, corporate responsibility programs and sponsorships.

  • Continuously monitor market trends marketing trends and keep a close eye on competitive products and competitors’ activities in the marketplace.
  • Analyzing our brand positioning and consumer insights, then, adapting the brand strategy for the target market
  • Reviewing timeframes and budgets. Estimating and establishing cost
  • parameters, budgets, campaigns, and potential ROI.

  • Develop and direct all marketing efforts and overall plans to increase the brand's value, image and positioning compared to competitors.
  • Ensuring that all product lines that fall under your Brand domain resonate with current and potential customers.

  • Also in charge of managing and developing the Brand’s P&L. Hence, develop
  • and direct all marketing efforts and overall plans to increase the brand's P&L. Hence, develop and direct all marketing efforts and overall plans to increase the brand's profit and loss performance.

  • Building, following the brand on social media with creative team
  • Consistently brainstorming and collaborating with team for new ideas and strategies.
  • More than 7 years

    Not Specified at least

    FMCG

    Job Roles : Job Requirements

  • Proven working experience as brand manager or associate brand manager.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix.
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers.
  • Outstanding communication skills.
  • Up-to-date with latest trends and marketing best practices.
  • Degree in marketing or a related field.
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