About the Job
Build, develop and market your designated brand and raise brand
awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
To act as the brand guardian or gatekeeper maintain brand integrity
across all marketing initiatives and communications.
Serve as the point-person for developing, implementing and executing
marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.
events, corporate responsibility programs and sponsorships.
Continuously monitor market trends marketing trends and keep a close eye on competitive products and competitors’ activities in the marketplace.
Analyzing our brand positioning and consumer insights, then, adapting the brand strategy for the target market
Reviewing timeframes and budgets. Estimating and establishing cost
parameters, budgets, campaigns, and potential ROI.
Develop and direct all marketing efforts and overall plans to increase the brand's value, image and positioning compared to competitors.
Ensuring that all product lines that fall under your Brand domain resonate with current and potential customers.
Also in charge of managing and developing the Brand’s P&L. Hence, develop
and direct all marketing efforts and overall plans to increase the brand's P&L. Hence, develop and direct all marketing efforts and overall plans to increase the brand's profit and loss performance.
Building, following the brand on social media with creative team
Consistently brainstorming and collaborating with team for new ideas and strategies.
More than 7 years
Not Specified at least
Job Roles : Job Requirements
Proven working experience as brand manager or associate brand manager.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
Experience in identifying target audiences and devising effective campaigns.
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.
Data-driven thinking and an affinity for numbers.
Outstanding communication skills.
Up-to-date with latest trends and marketing best practices.
Degree in marketing or a related field.