Customer Development Executive Marsa Allam
Regional Sales manager
Customer Development Food Solutions
Role Purpose : Implement sales plans to boost customer reach & penetration in food service dedicated channels along with execution of free trade agenda via distributors sales force
Accountabilities : Customer Development
Deploy sales activity plans with key operators with the use of the company available sales tools
Lead the negotiations with potential operators within company’s policies & budget and monitor their performance & compliance to take corrective action where appropriate.
Unlock annual agreements with potential customers for the company strategic categories
Ensure appropriate / frequent contact with key stake holders in each customer are being carried out as per the contact matrix
Conduct frequent kitchen demonstrations to key operators to generate incremental business
Free Trade Expansion
Agree on a joint business plans with assigned distributors that delivers the company strategic objectives
Set clear performance expectations for distributor sales force to achieve growth of strategic categories in line with profit guidelines
Execute free trade plans to increase reach & penetration within designated distributors.
Skills Knowledge & Experience
i.Minimum 2 years’ experience in FMCG
ii.Strong negotiation & presentation skills.
iii.Ability to develop win-win solutions
iv.University graduate (Business Major is a plus)
v.English / Arabic is essential
vi.Incremental reach &Penetration targets
vii. Value & Volume growth Target
viii.Trade spend optimization for by XX% versus PY
ix.Deployment of customer business plans