The scope of the position is to position the brand website as the priority channel of electronic distribution, and to optimize the hotel’s overall digital presence.
Kempinski Hotel Soma Bay
Kempinski Hotel Soma Bay introduces luxurious European service with Egyptian hospitality at the premier holiday destination on Egypt’s Red Sea coast.
The hotel comprises 325 rooms, including 34 suites with a luxurious interior design. We provide a remarkable dining experience in 6 food & beverages with special culinary highlights.
The Fitness Center provides a gym, Jacuzzi, sauna, steam room and 4 treatment rooms, where certain massages can be arranged through The Cascades Spa & Thalasso.
The Soma Bay leisure facilities include diving & snorkeling, tennis & squash as well as golf facilities located just a few minutes away from the hotel.
Key Responsibilities :
Ensure website content (picture and text) is always up to date in all languages available, according to the corporate standards, and as per the CMS guidelines (on Kempinski.com and gha.com).
Ensure mobile website (m.kempinski.com) is properly updated.
Monitor and assist the Revenue Manager / Director in ensuring rate parity throughout all electronic distribution channels.
Liaise with the corporate office for deploying website enhancements and functionality upgrades.
Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the Revenue Director / Manager.
Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers.
Ensure that Local Experiences are published on gha.com.
Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
Update and optimize meta descriptions and tags.
Analyze budget investment vs ROI for corporate SEO activities.
Prepare and send, with regular frequency, corporate Email Newsletters to all qualified guests / individuals that have subscribed to receive the hotel e-newsletter.
Ensure emails are in line with the strategy and corporate guidelines (i.e. Corporate Identity, preferred vendors and systems).
Analyze email productivity and profile segmentation.
Assist Revenue Directors / Managers in optimizing up sell messaging during guest reservation cycle.
Update and manage the hotel representation and social media channels as per corporate policies and guidelines.
Ensure proper monitoring and active response of the hotel’s social media presentation and online reputation management tool, maintaining consistent representation of the brand.
Develop and implement e-marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
Monitor and report brand name hijacking that dilutes direct web revenues. Establish and implement the hotel’s annual advertising plan for all digital channels Assist on matters related to creative and media planning for PPC and display campaigns.
Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities (i.e. special promotions / offers etc.).
Review and monitor your hotel’s primary competition set on a regular basis online and ensure / maintain competitiveness and web appeal .
Ensure the picture quality loaded on all brand and third party web sites and social media are according to the corporate identity guidelines.
Identify signature shots representing both, the hotel and the brand.
Analyze the website user behavior, site performance, source of referrals, etc; and act accordingly.
Analyze the website production (bookings) reports available from website statistical package and / or from the hotel’s Opera property management system.
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices, including brand web contribution as % of rooms revenues.
Participate in mandatory corporate web related trainings offered and brief the respective heads of department where necessary.
Participate in the monthly Revenue & E-Commerce corporate calls.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Desired Skills & Qualifications :
A minimum of one year experience in WEB & Electronic Distribution or Digital Marketing.
Experience in content management system usage.
Any Additional languages are a plus.
Excellent knowledge of computer systems, including Microsoft Office (Word, Excel and PowerPoint) and Content Management System (open source).
Passionate in achieving web traffic & revenue goals.
Relevant experience in web. Hotel operations and revenue management experience are a plus Detail orientated and hands on.
Team player with strong interpersonal skills.
Demonstrate self-confidence, energy, enthusiasm and motivation.
Ability to investigate systems malfunctions or user-input errors.
Embrace the shift in digital / social marketing Ability to analyze data, make meaningful conclusions and base sound decisions and strategies on these.
Knowledge of industry-specify measurements and best practices regarding PPC, SEO, SMO, CTR etc. Ability to adapt to a frequently changing market environment.
proactive and able to think outside of the box .About Kempinski
Hoteliers since 1897, we have traveled the world in search of the most fascinating destinations without ever forgetting the finest traditions of our European heritage.
We are dedicated to please and educated to entertain. We never compromise on the European elegance of service and this, blended with our cultural empathy, allows us to deliver incredible experiences in truly original destinations.
We pride ourselves on delivering a beautiful performance for each and every one of our guests. And for our employees, we provide a stage on which they can flourish and realize their full potential.
Embrace an experience as individual as you are!
Shift : Day Job