Brand Specialist
Cairo, Egypt
منذ 30 يوم


The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.

Working closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks.

Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact.

Find out why we're different.

Areas that play to your strengths

all the responsibilities we'll trust you with)

Consumer Insights and Market Research

Advertising and Creative

Product and Packaging Innovation

General Management

Achievement of agreed individual annual objectives

Delivers the brand part of the business plan

Sustains or strengthens the brand part of the trial and awareness study; past 4 week / 12 month consumption, TOM awareness and brand salience

Successful execution of product and packaging launches

Builds a strong, transparent, trusty partnership and cooperation with management and personnel

Strengthens agency service & client / agency relationships

Your experience includes : proven performance in)

proven performance in)

2 years of FMCG brand marketing skills, knowledge and experience

Clear understanding of competitor activity and consumer behavior in a brand and FMCG context

Ability to generate consumer insights and translate them in to successful brand initiatives and experience in research analysis

Implement the business strategy successfully, while managing associated changes and people processes

Strong analytical ability and commercial acumen to understand financial statements and market trends

Effective negotiation and interpersonal skills

High standard of integrity with a passion for the brand and commitment to Red Bull values

An entrepreneurial can-do’ attitude facilitated by continuous learning and application of appropriate best practices’

Ability to focus and follow through on priorities and deliver quality results

Last year we sold 6 billion cans

Travel up to : 25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull.

We want to see your personal style what makes you tick and why you think your next opportunity is here with us.

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