The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.
Working closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks.
Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact.
Find out why we're different.
Areas that play to your strengths
all the responsibilities we'll trust you with)
Consumer Insights and Market Research
Advertising and Creative
Product and Packaging Innovation
Achievement of agreed individual annual objectives
Delivers the brand part of the business plan
Sustains or strengthens the brand part of the trial and awareness study; past 4 week / 12 month consumption, TOM awareness and brand salience
Successful execution of product and packaging launches
Builds a strong, transparent, trusty partnership and cooperation with management and personnel
Strengthens agency service & client / agency relationships
Your experience includes : proven performance in)
proven performance in)
2 years of FMCG brand marketing skills, knowledge and experience
Clear understanding of competitor activity and consumer behavior in a brand and FMCG context
Ability to generate consumer insights and translate them in to successful brand initiatives and experience in research analysis
Implement the business strategy successfully, while managing associated changes and people processes
Strong analytical ability and commercial acumen to understand financial statements and market trends
Effective negotiation and interpersonal skills
High standard of integrity with a passion for the brand and commitment to Red Bull values
An entrepreneurial can-do’ attitude facilitated by continuous learning and application of appropriate best practices’
Ability to focus and follow through on priorities and deliver quality results
Last year we sold 6 billion cans
Travel up to : 25%
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull.
We want to see your personal style what makes you tick and why you think your next opportunity is here with us.